JORDAN TOURISM BOARD FACING IN BIT PAD 2 - Stand C10-D09-THE WORLD
Jordan Tourism Board still in the limelight for the next edition of the International Tourism Exchange in Milan, to be held February 18 to 21 
Nayef H. Al-Fayez, General Manager, and Anwar Atalla, Marketing Manager of the Jordan Tourism Board ------------------------------ ---------------------------------
Italian protagonists of Jordanian tourism market. The
2009, annus horribilis for the world economy at International, has run for Italy instead closed with an increase in arrivals of +6%, compared to the exceptional 2008, when it posted a record of arrivals equal to +62%. The Italian presence
go up, then, about 44.000, and like last year, Italy is expected to fourth in world rankings, after UK, USA and France.
To consolidate the positive trend, JTB has decided to further invest in the Italian market by launching a full-bodied plane sales, this year especially addressed to Web 2.0 and social networking: "It is the great challenge of the future. We have done studies and research. Specific training to staff and we are now ready to take advantage of all the resources offered by the world of social networking, using this method of communication not only to provide information to the traveler but also to guide people, to be a kind of active and accessible information point constantly, to give support travel agents and promotional displays to our trading partners, operators. Viral action, modern, in line with expectations and market trends, "says Angela Marini, Managing Director JTB Italy.
In support of the above, a wide and complex activities press and PR, a strong online and offline marketing and co-marketing activities with leading specialist tour operators on the target.
The program also includes participation in major trade shows including the upcoming International Tourism Exchange in Milan, where Jordan Tourism Board returns to being a protagonist in a big way, and the TTG Incontri Rimini, in October 2010.
In a stand of 100 square meters, as well as the Tourist Office, will present the inbound tour operators, Travel & Tourism Adviser, Dakkak Tours International, Jordan Gateway Tours, Millennium Tours & Travel, Tours Plaza, Rania Rum Tours and International Travel & Tourism .
Among the hotel Kempinski Hotel Dead Sea, Aqaba Tourism between the authorities who will present the drugs in place designed to make investments over the next 3 years profile, the landscape and the entire hospitality industry than it is the only outlet to the sea in Jordan.
Finally, available to agents, tour operators and the public, the national carrier Royal Jordanian, which recently increased their direct flights to Amman from London, bringing to three per week operated on Wednesdays, Thursdays and Sundays.
Present at the fair, in addition to the staff of the Italian Tourism Board Jordan, represented by Open Mind Consulting, General Manager, Nayef H. Al-Fayez, the Anwar Atalla Marketing Manager and Regional Marketing Coordinator, Luma Al Khatib, who will meet journalists and tour operators to discuss future projects and a review of the plans implemented so far.
0 comments:
Post a Comment